(SCTP) Social Media Marketing (SF - Manager) [Classroom Facilitated] (FT)
About This Course
This programme covers the following topics:
• Evaluate usage of social media and its potential impact on the organisation
• Characteristics of customer behaviour in relation to social media use
• Considerations of consumer reviews and user-generated content
• Evaluate potential and suitability of social media marketing opportunities
• Types of social media platform, tools and their operation
• Determine the feasibility of using different types of social media platforms
• Rules and regulations and terms of use of specific social media platforms
• Privacy legislation and confidentiality requirements
• Copyright and intellectual property considerations
• Establish social media marketing objectives
• Values of building a community of advocates on a social media platform
• Organisational policy and procedures for social media use
• Develop plans for social marketing campaign
• Key elements of an organisational social media plan
• Tools for social media scheduling
• Monitor outcome of social media marketing to review effectiveness
• Factors to monitor and report on social media marketing outcomes
What You'll Learn
They will learn about the mindset and thought process in seeking new ways of utilising social media channels, and monitor the effectiveness of social media marketing to the organization.
Participants will be able to draw up a social media marketing strategy best suited to the objectives of the organization to outreach to new consumers and to continually engage current customers.
Entry Requirements
- GCE 'O' level Credit (at least C6) in English and Mathematics or Workplace Literacy and Numeracy (WPLN) score: Level 6 for Reading, Listening and Numeracy; and
- With at least 3 years supervisory/managerial working experience in retail or Professional / Managerial / Management Executive (PME) position in non-retail sector