Advanced Certificate in Generative Artificial Intelligence-Enhanced Social Media Content Creation Module 3: Social Media Marketing - Tools, Data and ROI
Training Provider: SINGAPORE MANAGEMENT UNIVERSITY
Course Reference: TGS-2024043260
S$600
Original: S$2,000
Save S$1,400
About This Course
In this module, participants will learn how to recognise the crucial significance of data-driven strategies, and gain a profound understanding of social media metrics and key performance indicators essential for success. It includes hands-on exposure to leading social media management tools such as Hootsuite and Buffer, coupled with an introduction to analytics platforms like Google Analytics and Facebook Insights. The course will also empower participants with the know-how to decipher social media return on investment (ROI), enabling them to skillfully utilise measurement tools and implement strategies for enhanced returns.
What You'll Learn
At the end of the 2-day module, participants will be able to:
• Understand the importance of data-driven strategies in social media marketing
• Understand social media metrics and key performance indicators
• Learn how to use social media management tools such as Hootsuite, Buffer, etc. and analytics platforms like Google Analytics, Facebook Insights, etc.
• Learn how to perform target audience analysis, persona development, and diverse content creation strategies
• Gain insights into social media return on investment, acquire proficiency in measurement tools, and deploy strategies for improved returns
• Understand the importance of data-driven strategies in social media marketing
• Understand social media metrics and key performance indicators
• Learn how to use social media management tools such as Hootsuite, Buffer, etc. and analytics platforms like Google Analytics, Facebook Insights, etc.
• Learn how to perform target audience analysis, persona development, and diverse content creation strategies
• Gain insights into social media return on investment, acquire proficiency in measurement tools, and deploy strategies for improved returns
Entry Requirements
Nil
Course Details
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Note: To apply for this course, visit the SkillsFuture website or contact the training provider directly.
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