Click Mastery: Search Engine Marketing Unleashed
About This Course
LO 1 : Ascertain characteristics of online advertising management platforms and functions.
LO 2 : Construct profitable web marketing programs through understanding objectives, research and strategy
LO 3 : Developing ads for new and existing customer acquisition campaigns.
LO 4 : Monitor traffic quality and other actionable metrics across accounts.
LO 5 : Monitor campaign metrics to ensure profitability using proprietary and licensed management software.
LO 6 : Organise low performing ads and placements to make changes to increase profit and click volume.
LO 7 : Manage display network placement and social media platforms through proprietary and contextual advertising platforms.
LO 8: Create reports about ad performance of competitors and changes in the search landscape.
What You'll Learn
You'll start by gaining a deep understanding of Google Ads, mastering the tools and features that drive online advertising success. Learn how to create and set up effective PPC campaigns, ensuring your strategy aligns with your goals and objectives.
Discover the art of crafting compelling ad copies that captivate your audience and lead to conversions. Uncover the secrets of persuasive ad creation that engage your audience effectively.
But that's not all; we go further to explore the intricacies of optimizing your Google Ads campaigns. Learn how to fine-tune your campaigns for maximum impact and return on investment.
Whether you're a digital marketer, business owner, or aspiring PPC specialist, this course is your path to success in the dynamic world of Google Ads PPC advertising. Enroll now and become a master of PPC strategies that drive results!
Entry Requirements
• Target age group: 21-60 yrs old
• Prerequisite skills and knowledge:
- Basic IT knowledge such as using laptop and managing documents
- Be able to listen and speak English at a proficiency level equivalent to the Employability Skills Workforce Skills Qualifications (ES WSQ) & Workplace Literacy(WPL) Level 5
• Required years of experience in relevant domain: 0-2
• Minimum education level: ‘N’ level/’O’ level qualification and above