e-Commerce Strategies for Selling Online in the Digital Age (Synchronous and Asynchronous e-Learning)
About This Course
In recent years, the growth in eCommerce businesses has shown how rapidly digitalisation has transformed our economy. In the heat of the COVID-19 pandemic where physical contact is minimised, businesses now face the dilemma of going digital or going bust. There are many benefits of moving a business onto the digital landscape.
Businesses are now able to easily reach a worldwide audience to market their products and services online. No matter what your business type is, one can find success online with the right strategies and channels. In this module, learners will discover more about the emerging trends in the e-Commerce landscape and how they may affect your business.
Finally, with the application of the skills and knowledge acquired from the previous 5 modules, the learners will work on their individual Final Capstone project that will allow them to create a digital portfolio for themselves to concretize their complete learning in this arena.
What You'll Learn
• Identify the different facets of digital transformation in eCommerce
• Understand the key factors that contribute to a successful eCommerce store
• Learn visual designs, content tips and best practices
• Explore the various available eCommerce solutions in the market and identify those that align with your business goals
• Create a Customer Value Proposition for your business
• Explore effective pricing and monetisation strategies for your business
Learn through a hands-on practical session and case studies
• Digital Portfolio Building
Entry Requirements
Applicants should have some related background that is relevant to the programme:
I. GCE ‘O’ level with minimum 2 years relevant working experience; OR
II. GCE ‘A’ Level; OR
III. Polytechnic diploma; OR
IV. NITEC in any specialization with 3 years working experience
V. English Language Proficiency: IELTS 5
VI. Computer Literacy (Intermediate Level)
VII. Familiar with MS Word and PowerPoint
VIII. Must possess a laptop or desktop
(Applicants are subjected to pre-course assessment)