Gaining Customer Insights with Digital Marketing Analytics (Synchronous and Asynchronous e-Learning)
About This Course
You have learnt about digital marketing, how social media marketing and paid campaigns work. This module will further explore the use of digital analytics to gain actionable insights to discover your customers’ needs and wants, get a good overview of which specific social media channels or paid campaigns did your customers know about your product and services, assess the amount of time spent on your website before your customers finally “abandon” your site or purchase an item successfully. The ability to apply digital analytics will equip you with essential technique to improve your current marketing strategy, establish key performance indices (KPI) for ROI tracking and ultimately, improve your revenue.
What You'll Learn
• Understand the application of digital marketing analytics in organizations
• Map marketing KPI to digital analytics metrics to achieve marketing objectives
• Set up Google analytics account
• Link ad campaign account into GA account for tracking purposes
• Interpret the main reports in Google Analytics
• Re-align existing marketing strategies
• Generate key reports and recommendations for management and stakeholders
Entry Requirements
Applicants should have some related background that is relevant to the programme:
I. GCE ‘O’ level with minimum 2 years relevant working experience; OR
II. GCE ‘A’ Level; OR
III. Polytechnic diploma; OR
IV. NITEC in any specialization with 3 years working experience
V. English Language Proficiency: IELTS 5
VI. Computer Literacy (Intermediate Level)
VII. Familiar with MS Word and PowerPoint
VIII. Must possess a laptop or desktop
(Applicants are subjected to pre-course assessment)