A Practical Approach to Search Engine Marketing (Google Analytics) (Synchronous and Asynchronous e-Learning)
About This Course
Understanding Google Ads and setting up best practices for campaigns are very important in digital marketing. This course aims to provide an in-dept understanding of search engine marketing and equip them with the ability to launch a campaign with practical hands-on approach. This course is designed to equip individuals with the fun
damental knowledge and skillset in Google Ads and learning ways to improve on their quality score to optimize marketing budget spent on search engine marketing campaigns. Learners will learn how to identify different types of ads available, review landing pages, understand the hierarchy levels of campaigns and interpreting the collected data for future ads improvement.
What You'll Learn
• Understand the hierarchy level in a Google Ads Campaign
• Identify the different type of ads
• Interpret the basic data collected from the campaign
• Create a landing page
• Perform keyword research
• Plan and setup a structured Google Ad campaign
Entry Requirements
Applicants should have some related background that is relevant to the programme:
I. GCE ‘O’ level with minimum 2 years relevant working experience; OR
II. GCE ‘A’ Level; OR
III. Polytechnic diploma; OR
IV. NITEC in any specialization with 3 years working experience
V. English Language Proficiency: IELTS 5
VI. Computer Literacy (Intermediate Level)
VII. Familiar with MS Word and PowerPoint
VIII. Must possess a laptop or desktop
(Applicants are subjected to pre-course assessment)