Tapping into the Power of Social Media Marketing (Synchronous and Asynchronous e-Learning)
About This Course
Looking for the most cost-effective digital marketing ways to reach out to potential customers? This course aims to provide an in-dept understanding of social media marketing and equip learners with the ability to set up and optimize your social media platforms, launch an effective marketing campaign with practical hands-on approach.
This course is designed to equip individuals with the fundamental knowledge and skillset in social media marketing platform across Facebook, Instagram, YouTube and LinkedIN, conduct social media audit, set up social media calendars and tapping on social media management tools.
What You'll Learn
• Understand best practises for various social media platforms
• Perform social media audit effectively
• Explore tools for social media management
• Create an optimized LinkedIN account for marketing
• Launch an effective Facebook Marketing campaign
• Interpreting and analysing FB campaign report
Entry Requirements
Applicants should have some related background that is relevant to the programme:
I. GCE ‘O’ level with minimum 2 years relevant working experience; OR
II. GCE ‘A’ Level; OR
III. Polytechnic diploma; OR
IV. NITEC in any specialization with 3 years working experience
V. English Language Proficiency: IELTS 5
VI. Computer Literacy (Intermediate Level)
VII. Familiar with MS Word and PowerPoint
VIII. Must possess a laptop or desktop
(Applicants are subjected to pre-course assessment)