Generative AI Essentials and Tools for Digital Marketers (SF)

About This Course

The use of AI for digital marketing has shown a significant rise since ChatGPT launched in November 2022. Following that, many related AI marketing tools have been developed and it is important that business owners and marketers take advantage of the latest AI tools to increase their business competitiveness and improve marketing effectiveness.

The 3-day Empowering Digital Marketers with Essential AI Tools is a practice-oriented digital marketing course in Singapore to expose learners to relevant and latest AI marketing tools for their day-to-day marketing activities.

Day 1 of this hands-on AI marketing course introduces learners to AI marketing tools to help businesses examine market trends, competition, and customer research. Learners will then use ChatGPT to create a marketing plan, market segments, customer personas, storyboards, and other copywriting applications. Learners will practice using ChatGPT and other free AI tools to complete market research, customer analysis and copywriting projects in class.

Day 2 introduces powerful free or low-cost AI tools for content production. Learners will practice using generative AI tools to develop corporate brand kits, photos & images, videos, website, and landing pages.

Day 3 focuses on the use of AI marketing tools to create compelling ads, setting up effective digital advertising campaigns and ad campaign optimisation. The class will conclude with the latest AI tools for marketing campaign analysis, data visualization and data analytics.