WSQ Search Engine Marketing (SEM)
About This Course
Digital marketing skills are crucial for effective online promotion, customer engagement, and sales growth. In today’s digital age, digital marketers are in high demand as businesses turn to various digital channels, data, and digital campaigns to drive online visibility, reach and convert customers. Having skills in areas such as social media marketing, search engine optimisation, and marketing automation would definitely qualify you to gain entry into the e-commerce sphere. As retail takes on a more digital form, amid shifting consumer demands and technological change, businesses are looking to hire workers who are technologically savvy.
What You'll Learn
LO1: Identify trends of different social media platforms to optimise ad copy.
LO2: Analyse website analytics using quality score and conversation rates to optimise ad campaigns.
LO3: Analyse daily performance of PPC account across multiple advertising platforms to enhance campaign
LO4: Develop appropriate strategies for paid search advertising with actionable metrics from keywords segmentation
LO5: Evaluate the impact of poor-quality traffic with targeted digital advertising techniques and third-party tools
LO6: Generate customer reporting on paid search initiatives from spilt testing techniques conducted on different websites, layout and design.
Entry Requirements
Minimum Entry Requirements
Learner should have Secondary education and basic computer skills
Learner without the minimum educational profile but have relevant minimum 1 year working experience can be consider on a case by case basis.