WSQ Search Engine Optimisation (SEO)
About This Course
Digital marketing skills are crucial for effective online promotion, customer engagement, and sales growth. In today’s digital age, digital marketers are in high demand as businesses turn to various digital channels, data, and digital campaigns to drive online visibility, reach and convert customers. Having skills in areas such as social media marketing, search engine optimisation, and marketing automation would definitely qualify you to gain entry into the e-commerce sphere. As retail takes on a more digital form, amid shifting consumer demands and technological change, businesses are looking to hire workers who are technologically savvy.
What You'll Learn
LO1: Interpret the relationship between the principles of search engine optimisation and website internet marketing strategies.
LO2: Perform keywording to enhance search engine visibility and effectiveness of digital content.
LO3: Evaluate competitor advertising links to provide insights for marketing strategies
LO4: Administer search engine programs to improve search engine visibility and performance.
LO5: Analyse the key performance indicators from SEO efforts across various digital channels.
LO6: Identify trends and developments in emerging technologies that have impacted the digital marketing landscape.
LO7: Establish clear communication channels to share SEO insights with content teams to optimise content creation
LO8: Develop search engine marketing strategies for implementation of marketing campaigns
Entry Requirements
Minimum Entry Requirements
Learner should have Secondary education and basic computer skills
Learner without the minimum educational profile but have relevant minimum 1 year working experience can be consider on a case by case basis.