Digital Marketing Certification (provided by HubSpot Academy) (SF)
About This Course
This course covers a wide range of topics, from the fundamentals of digital marketing to the practical implementation of strategies and the measurement of campaign success.
Throughout the course, participants will gain the following key competencies:
Digital Marketing Fundamentals
Content Creation and Optimization
Video and Social Media Marketing
Paid Advertising
Email Marketing
By the end of this course, participants will have a solid foundation in digital marketing principles and practical abilities to plan, execute, and assess campaigns. Whether enhancing your skills or seeking a career change, this course offers valuable insights and hands-on experience for success in digital marketing.
What You'll Learn
By the end of this course, you will be able to:
● Define digital marketing and explain its benefits
● Identify the different digital marketing channels and how to use them effectively
● Create a content creation framework and produce high-quality content
● Optimize your website for better SEO
● Develop a video marketing strategy that reaches your target audience
● Build a social media presence and engage with your audience
● Run effective paid search advertising campaigns
● Create high-performing emails that get results
Entry Requirements
● Basic English Proficiency and Computer Literacy
● Participants must have a working knowledge of the Operating system, how to use a mouse, standard menus and commands, and how to open, save, and close files.
● Able to follow basic instructions for copying and pasting files. Saving, renaming, deleting of files.
● Familiarity with IT terminology and Creative-related work experience are recommended.