GA4 Google Analytics Certification (SF)
About This Course
This is a 3 Day Course which is designed to provide participants with a comprehensive understanding of Google Analytics 4, the latest version of Google's analytics platform.
Participants will learn how to collect data, analyse website and app performance, and make data-driven decisions to optimize digital marketing strategies. Through hands-on exercises and practical examples, participants will gain the skills necessary to navigate the Google Analytics 4 interface and utilize its features effectively.
What You'll Learn
Participants will learn how to collect data, analyze website and app performance, and make data-driven decisions to optimize digital marketing strategies. Through hands-on exercises and practical examples, participants will gain the skills necessary to navigate the Google Analytics 4 interface and utilize its features effectively.
Entry Requirements
● A basic knowledge of basic concepts in website development and management such as tracking codes, reporting dimensions, metrics, and goals will give you a head start.
● A foundational understanding of digital marketing concepts, such as search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, and conversion tracking, will help you relate the workshop content to your marketing strategies.
● Being familiar with common web analytics terms like bounce rate, conversion rate, sessions, users, and page views will allow you to grasp the workshop material more easily.
● A basic understanding of data analysis concepts like data segmentation, data visualization, and interpreting statistical metrics can make it easier to work with the analytics data provided by Google Analytics 4.
These prerequisites are not mandatory, as the workshop may cover foundational topics. However, having a familiarity with these concepts will ensure you can fully grasp the