Advanced Certificate in Product Management Essentials Module 1: Product Management Fundamentals (Asynchronous and Synchronous E-Learning)
About This Course
From fundamental product management principles and market research to crafting data-driven strategies and adept communication with stakeholders, participants will establish a robust understanding of the complete product development lifecycle through this advanced certificate programme. By engaging in hands-on projects and examining case studies, they will acquire skills in idea validation, crafting user-friendly experiences, and becoming proficient in Agile methodologies.
In this first module, participants will establish a solid foundation in product management, beginning with the product development lifecycle, market research and idea generation and validation. Participants will learn how to conduct market research and gather customer insights to identify target audiences, their needs, and pain points, enabling them to create products that truly resonate with users. This foundation will position participants for success in subsequent modules that cover the complete cycle, starting from conceptualising a product to its eventual launch.
What You'll Learn
- Explain product management and its role in tech companies
- List and explain key responsibilities and skills of a product manager
- Illustrate the product development lifecycle
- List techniques for conducting market research
- Create user personas and identify customer needs and pain points
- List and explain techniques for generating product ideas
- Explain the iterative process of prototyping and gathering user feedback
- Explain how to test the viability of product ideas
Entry Requirements
Nil