Advanced Certificate in Generative AI for Digital Marketing Specialist Module 1: Digital Marketing Fundamentals (Asynchronous and Synchronous E-Learning)
About This Course
This advanced certificate programme is designed to empower participants with the knowledge and skills needed to leverage generative Artificial Intelligence (AI) tools for optimising workflows and boosting efficiency within the realm of digital marketing. By the end of the programme, participants will gain a strong foundation in digital marketing principles and the transformative applications of generative AI, enabling them to perform efficiently through streamlining tasks, automating processes and elevating their overall digital marketing endeavors.
In this module, it focuses on establishing a solid understanding of digital marketing fundamentals. It encompasses an overview of the current digital marketing landscape and core concepts such as defining target audiences, exploring search engine optimisation (SEO) and content strategy, understanding social media marketing, delving into email marketing, and grasping lead generation principles. This module lays a foundation in digital marketing for participants, before diving into how generative AI can enhance and support them in each of these fundamentals areas in the later modules.
What You'll Learn
- Explain the role of data and technology in modern marketing
- List and explain key digital marketing channels and their significance
- Define buyer personas and explain their importance in crafting effective marketing strategies
- List and explain methods for researching and identifying target audiences for different products
- Explain search engine optimisation (SEO) and its impact on website visibility
- Explain the importance of content strategy in attracting and engaging online audiences
- List the major social media platforms and describe their unique advantages
- Explain the basics of social media content creation, posting schedules, and engagement tactics
- Explain the significance of email marketing in a digital marketer’s engagement cycle
- Create a lead nurturing workflow for email marketing
Entry Requirements
Nil