WSQ Social Media Marketing
About This Course
Digital marketing skills are crucial for effective online promotion, customer engagement, and sales growth. In today’s digital age, digital marketers are in high demand as businesses turn to various digital channels, data, and digital campaigns to drive online visibility, reach and convert customers. Having skills in areas such as social media marketing, search engine optimisation, and marketing automation would definitely qualify you to gain entry into the e-commerce sphere. As retail takes on a more digital form, amid shifting consumer demands and technological change, businesses are looking to hire workers who are technologically savvy.
What You'll Learn
LO1: Develop structured strategies in line with organisational objectives for their social media marketing campaign
LO2: Evaluate the feasibility of social media marketing opportunities according to the social media platform functionalities and capabilities.
LO3: Determine the suitability applications of various social media platforms including their usage policies and compliance with privacy legislation
LO4: Assess the effectiveness of social media marketing by monitoring the outcome from building up the community of advocates on the platform
LO5: Evaluate the impact of organisation social media marketing based on consumer reviews, user-generated content and the behaviour of the online customers
LO6: Establish social media marketing objectives with scheduling tools to ensure adherence to copyright and intellectual property laws
Entry Requirements
The following are the target groups for this course.
a) Working Personnel or new entrants entering into the industries who already have some basic skills in using the computer, tablet and
smartphone to perform simple online search.
b) Individuals who are keen to join the e- commerce industry.
c) Working professionals in the industries who wish to upgrade their skills and knowledge to obtain an industry recognized certification.
d) Individuals who wish to change their career and enter the e-commerce industry. Applicants should preferably be:
a) At least 21 years old.
b) Have at least secondary 2 school education.
c) Be able to speak, listen and read English at a proficiency level
not lower than the Employability Skills Workforce Skills Qualification
Workplace Literacy Level (WPL Level 4 )