AI-Powered Digital Marketing Strategies
About This Course
Embrace the future of digital marketing with our AI-Powered Digital Marketing Strategies course. This innovative program is designed to provide you with a comprehensive understanding of how artificial intelligence can be integrated into digital marketing to enhance campaign effectiveness, target audience engagement, and data-driven decision-making. You will gain insights into AI tools and techniques that are reshaping the marketing landscape, including predictive analytics, customer segmentation, and personalized content creation.
In the second part of the course, practical application and strategy formulation take center stage. We cover how AI can optimize SEO, social media marketing, and content creation, with a focus on real-world case studies and hands-on exercises. You will learn how to use AI to analyze market trends, understand consumer behavior, and craft campaigns that resonate with your target audience. By the end of this course, you will be equipped with the skills to implement AI-powered digital marketing strategies effectively, driving innovation and efficiency in your marketing efforts.
What You'll Learn
LO1: Conceptualize digital marketing content ideas to meet marketing objectives and map out digital storyboards.
LO2: Identify digital marketing content requirements based on evaluating customers and potential customer preferences and determine frequency of delivering marketing content.
LO3: Determine types and styles of digital marketing content to be delivered and decide on modes and processes for distributing content.
LO4: Develop guidelines for digital marketing content strategy execution using appropriate modes of content delivery.
Entry Requirements
• 21 years and above.
• Possess minimally a GCE ‘N’ Level and/or listen, speak, read, and write English at a proficiency level equivalent to Employability Skills System Workplace Literacy (WPL) Level 5.
• Use numeracy skills equivalent to the Employability Skills System Workplace Numeracy (WPN) Level 5.
• Possess basic computer literacy, including navigating a personal computer operating system and Internet skills.
• Minimum 3 months of working experience in an organization.