Advanced Certificate in Succeeding Business Digitalisation Module 1: Strategic Frameworks and Methodologies (Synchronous E-Learning)

About This Course

In an increasingly knowledge- and digital-driven economy, middle managers are finding it hard to navigate the expectations from senior management and subordinates. According to Deloitte, 70% of business digitalisation initiatives fail; key reasons being poor technology adoption and poor internal engagement.

Middle managers are required by upper management to enforce digitalisation but are confounded by the inadequacies and mis-alignment of digital solutioning by the lower rung staff. Middle managers are not sufficiently knowledgeable about digital technology to navigate the change management process. In addition, middle managers fear being made obsolete with business digitalisation.

This certificate programme provides participants with the skills and confidence to navigate the complexities of business digitalisation initiatives to significantly improve the odds of success. Participants will be exposed to hands-on exercises on use cases to reinforce the learnings.

Module 1 sets the foundation for the definition, methodology and operationalisation of digitalisation initiatives within a business industry perspective. Through the use of prescribed frameworks and multiple industry case studies, participants will understand the different opportunities, challenges and approaches to business digitalisation to mitigate risk of failure.