SFQB: RISE For Business - Omnichannel Sales and Marketing Module 3 of 4: Specialization Advance (Capability Building) (Sync E-learning)
About This Course
In this module, you will embark on an immersive, hands-on journey to develop and execute a comprehensive digital marketing strategy under the guidance of BCG and industry experts. You will learn how to harness the power of GenAI and industry marketing tools to enhance decision-making and optimize strategy implementation. Additionally, you will also learn pricing fundamentals. By mastering the use of multiple platforms, you will be equipped to deliver seamless omnichannel customer experiences, elevating digital engagement and driving overall business performance.
What You'll Learn
About RISE
Created by RISE by BCG U, RISE for Business is a corporate edition of the original RISE Programme designed to help companies upskill their own employees to capture new digital opportunities. Tapping on BCG’s industry experts, trainees will undergo a specially curated application-based curriculum that includes live work case examples and the opportunity to apply learnings directly back into their company contexts.
Entry Requirements
Company requirements:
- Company must be registered or incorporated in Singapore
Learner requirements:
- Minimum education level - Diploma (or equivalent) and above
- Language and literacy proficiency level – English (minimum intermediate)
- Target age group – Minimum 21 years of age and above
- Required years of experience in relevant domain – Minimum 2 years (Open to fresh grads)
- Other requirements: Singapore Citizen, PR and LTVP+ and (2) Basic computer literacy in operating a computer, familiar with MSOffice and browsing the internet