SFQB: RISE For Business - Omnichannel Sales and Marketing Module 1 of 4: Specialization Foundation (Sync and Async E-learning)
About This Course
In this module, you will develop the ability to identify and diagnose key business challenges through strategic business diagnosis, channel performance review, and problem-solving using your company’s specific marketing challenges. You will also gain in-depth knowledge of essential digital marketing channels, such as Social and Search, to craft effective marketing strategies that drive organic growth and enhance performance through paid media. This approach will help optimize strategic positioning and support overall business growth.
What You'll Learn
- Master Key Digital Marketing Channels & Implement Effective Marketing Strategies: Acquire in-depth knowledge of priority digital marketing channels, including Social and Search, enabling you to leverage these platforms to power organic growth and accelerate performance with paid media.
About RISE
Created by RISE by BCG U, RISE for Business is a corporate edition of the original RISE Programme designed to help companies upskill their own employees to capture new digital opportunities. Tapping on BCG’s industry experts, trainees will undergo a specially curated application-based curriculum that includes live work case examples and the opportunity to apply learnings directly back into their company contexts.
Entry Requirements
Company requirements:
- Company must be registered or incorporated in Singapore
Learner requirements:
- Minimum education level - Diploma (or equivalent) and above
- Language and literacy proficiency level – English (minimum intermediate)
- Target age group – Minimum 21 years of age and above
- Required years of experience in relevant domain – Minimum 2 years (Open to fresh grads)
- Other requirements: Singapore Citizen, PR and LTVP+ and (2) Basic computer literacy in operating a computer, familiar with MSOffice and browsing the internet