Digital Commerce & Retail Marketing
About This Course
On completion of this module, students should be able to perform market research and plan, execute and evaluate a digital marketing strategy. Students should be able to use digital marketing models, frameworks, and analytics tools to strategise and measure success for customer experience engagement and enhancement, and ultimately boost business performance.
What You'll Learn
Digital Commerce & Retail Marketing (RB43003FP) is one of the modules leading to Higher Nitec in Services – Retail & Online Business (Enhanced Curricular Structure).
Entry Requirements
3 GCE ‘O’ Level Grades:
(i) Grade 1-7 in English Language;
(ii) Grade 1-8 in Maths (Elementary/Additional) or Principles of Accounts;
(iii) Grade 1-7 in one other subject
OR
Relevant Nitec qualifications (Business / Services); or
Relevant Nitec in Services qualifications (Business / Services); or
Workplace Literacy & Numeracy (WPLN) Level 5 in Speaking, Listening, Reading, Writing and Numeracy, and one year relevant work experience; or
Completed four Foundation modules
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Applicants who do not meet the above entry requirements will need to complete Foundation modules before taking Core/Specialisation modules.
Entry requirements for Foundation modules:
Completed GCE 'O' Levels; or
Completed GCE 'N' Levels; or
Workplace Literacy & Numeracy (WPLN) Level 5 in Speaking and Listening, and Level 4 in Reading and Numeracy; or
Relevant ITE Skills Certificate (ISC); or
Nitec qualification (non-related); or
Nitec in Services qualifications (non-related)