Advanced Social Media Marketing for Business Growth and Customer Engagement
About This Course
This two-day masterclass is designed to empower professionals with actionable social media marketing strategies for engaging customers and driving growth through key social media platforms: Meta (Facebook and Instagram), TikTok, LinkedIn, and YouTube. Participants will dive into creating high-impact content, deploying effective social media paid campaigns, and utilising data-driven insights to foster meaningful connections with their audience. The course includes hands-on activities for setting up Paid campaigns and content creation.
What You'll Learn
● Devise comprehensive social media marketing strategies that capitalise on the unique strengths of Meta (Facebook and Instagram), TikTok, LinkedIn, and YouTube, ensuring a seamless customer engagement experience across all platforms.
Master Platform-Specific Paid Campaigns for Social Media Marketing:
● Construct and implement tailored paid media campaigns for each social media marketing platform, utilising advanced targeting and creative strategies to maximise engagement and conversion rates.
Leverage Social Media Analytics for Informed Decision-Making:
● Analyse and interpret social media metrics from each platform to make data-driven decisions, refining strategies to improve return on investment (ROI) and meet key performance indicators (KPIs).
Establish Social Media Content Pillars for Audience Growth and Engagement:
● Develop and maintain content pillars tailored to the audience demographics and content preferences on each social media platform, ensuring brand messaging is consistent yet optimised for engagement and audience growth.
● Gain practical experience in creating engaging social media content using Canva and Capcut, with a focus on visual storytelling and video editing.
Entry Requirements
-Foundational Knowledge of Social Media Platforms
-Proficiency in using basic digital tools and platforms, including content management systems and social media scheduling tools.
-Knowledge of key marketing concepts such as target audience segmentation, brand messaging, and the marketing funnel.