Advanced Certificate in Entrepreneurship - Scale-Up Module 3: Business Models and Customer Lifetime Value
About This Course
Business models and customer lifetime value (CLV) are critical components of any successful business. A business model is a framework that outlines how a company creates, delivers, and captures value for its customers. This is important because it helps businesses to identify their target customers, understand their needs, and develop products and services.
This module is set to guide participants through designing sustainable business models and understanding financial forecasting for success. It covers identifying key elements for a robust business, calculating essential capital and mastering the intricacies of financial projections. A major focus is on CLV, a vital metric for strategic long-term customer engagement and profitability, equipping participants with the skills to make informed decisions for lasting business growth.
What You'll Learn
• Understand the key elements that make up a sustainable and viable business model
• Learn to accurately calculate the necessary capital for their business operations and growth
• Be skilled in forecasting financial milestones and planning for future funding requirements
• Gain insights into the measurement and application of Customer Lifetime Value for strategic planning
Entry Requirements
Nil