Advanced Certificate in Entrepreneurship - Scale-Up Module 5: Price Segmentation and Distribution Strategies and Scaling Up (Synchronous E-Learning)
About This Course
Scaling up can be a challenging process for businesses and startups. With practical insights, hands-on experience and case studies, this module provides a comprehensive toolkit for navigating market dynamics and is designed for businesses aiming to grow and succeed in competitive markets. It focuses on developing strategic pricing and distribution strategies tailored to different market segments, ensuring profitability and market penetration. It also delves into scaling up businesses, covering competitive pricing, transparent investor communications, and operational growth challenges. By the end of the module, participants will learn to refine business models and optimise processes for sustainable expansion, achieving long-term business success.
What You'll Learn
• Understand the principles and techniques of price segmentation to cater to diverse customer needs and maximise profits
• Learn to design and implement effective distribution strategies that complement their pricing models
• Acquire the knowledge to conduct robust financial viability analyses for various pricing and distribution scenarios
• Be able to articulate and report on pricing strategies and financial outcomes to investors and stakeholders clearly and persuasively
Entry Requirements
NA