Advanced Certificate in Entrepreneurship - Scale-Up Module 4: Customer Acquisition and Generating Sales
About This Course
Customer acquisition and generating revenue are two of the hardest things to do consistently. Understanding the essential strategies and skills to establish and expand their customer base is a vital engine for business growth. It delves into effective sales pipeline creation and management - key for converting prospects to loyal customers and the optimisation of this pipeline to ensure a steady flow of revenue.
Upon completion of the module, participants will also learn to calculate and understand the significance of Customer Acquisition Cost (CAC), a pivotal metric that influences strategic marketing and sales decisions. To provide actionable insights on targeting the right customer segments, crafting compelling sales messages and leveraging digital tools to track and enhance sales performance, this module is designed for individuals who aim to refine their sales approach, reduce acquisition costs and drive their businesses towards sustained profitability and success.
What You'll Learn
• Develop an understanding of how to build and manage a sales pipeline effectively
• Gain the ability to calculate and analyse customer acquisition costs, making marketing decisions based on data
• Master the principles of acquisition targeting to optimise marketing and sales efforts
• Leverage digital and generative artificial intelligence tools to create marketing materials and messages
• Develop insights into growth-hacking methods for new business owners and startups
Entry Requirements
Nil