Advanced Certificate in Esports for Digital Economy Module 1: Introduction to Esports in the Digital Economy

About This Course

The Esports industry is experiencing remarkable growth, propelled by surging viewership, expanding sponsorship opportunities, and the advent of new gaming platforms and technologies. Particularly noteworthy is the significant growth across Asia, with countries like South Korea, Japan, and China at the forefront. This surge can be attributed to the region's deep-rooted gaming culture, sizeable youth demographic, and substantial support and investment in Esports infrastructure.

In this certificate programme, we will dive into the fascinating world of Esports, exploring its history, evolution, and impact on the digital landscape. Participants will gain insights into business models driving the industry's growth, analyse the role of technology in shaping Esports experiences, and navigate the legal and ethical considerations unique to this dynamic field. Additionally, participants will develop a strategic understanding of marketing and branding strategies tailored specifically to Esports within the digital economy context.

Module 1 provides an overview of the rapidly growing industry of Esports within the context of the digital economy. This module explores the intersection of gaming, technology, and business, highlighting key trends and developments that have propelled Esports into a global phenomenon.