Content Creation Management
About This Course
This course equips digital marketing professionals, social marketers, content creators, and e-commerce managers with the essential skills to plan, create, and manage high-impact content that resonates with target audiences. Participants will learn strategies to streamline content workflows, maintain brand consistency across platforms, and optimize content for various digital channels. The course will also delve into the latest tools and trends, empowering participants to drive engagement and growth through compelling storytelling and effective content planning.
What You'll Learn
- Distinguish the types of social media platforms and its features and functions by using platforms such as YouTube, TikTok, CapCut and Google Gemini
- Apply content management policies, guidelines, and permissions to effectively manage and publish various content types within a content management system.
- Analyze the interrelationship between an organization's web properties and assets and the overall customer and visitor experience.
- Manage web content and platform systems through effective maintenance and updates.
- Select appropriate plugins to manage organizational web properties and assets.
- Develop strategies for preparing and deploying web content using a content management system.
- Formulate effective web content guidelines for creation and curation.
- Evaluate the performance of a content management system using relevant metrics.
- Construct performance reports based on content management system metrics.
- Apply troubleshooting techniques to resolve routine issues within a content management system.
- Identify potential issues impacting customer and visitor experience on web properties and assets.
Entry Requirements
- Minimum 25 years old
- English literacy e.g. WPL Intermediate (L3 – 4)
- Able to operate software e.g. image editing tools and social media platforms
- Minimum 1 year of working experience
- Completed Primary school