Digital Marketing Strategy, Planning and Analytics
About This Course
This module offers a deep dive into the evolving landscape of digital marketing influenced by technology and industry shifts. Participants will learn to effectively connect Key Performance Indicators (KPIs) and metrics to marketing objectives for meaningful measurements.
During the course, participants learn to derive actionable insights to refine and optimise marketing campaigns for better outcomes. As the module emphasises hands-on learning, learners will be guided through comprehensive digital marketing audits using online tools and platforms for thorough market and competitor analysis. Building upon this knowledge, participants will be able to craft detailed marketing strategies with specific actions, timelines, and budget allocations, aiming for measurable return on investment (ROI). Leveraging on Google Analytics, participants will learn to derive actionable insights to refine and optimize marketing campaigns for better outcomes. Upon completion of the course, they will be equipped with the necessary skills and knowledge to be effective marketing industry practitioners.
What You'll Learn
1. Explore the impact of technology and industry changes on digital marketing.
2. Understand the key components of digital marketing, encompassing diverse strategies and channels.
3. Learn how to link key performance indicators (KPIs) and metrics to marketing goals effectively.
4. Perform a comprehensive digital marketing audit by utilising online tools.
5. Create a digital marketing strategy outlining specific actions, timelines, and budget allocation with a consideration on return on investment (ROI).
6. Use Google Analytics to gain insights and make data-driven marketing decisions to optimise campaigns.
Entry Requirements
Participants should have at least 2 years of working experience.