Digital Marketing Capstone Project
About This Course
This module focuses on practical problem-solving, providing participants with an opportunity to apply their digital marketing knowledge. Participants start by enhancing the selected company or business by performing an extensive audit, market analysis, and competitor analysis with necessary tools and platforms. This process helps participants to pinpoint the key challenges and opportunities. After this initial phase, participants will devise a detailed digital marketing strategy. This strategy integrates insights from other modules, connecting overall strategies with tactical plans to achieve effective outcomes.
This module is not only a test of participants' ability to address real-world business challenges using digital marketing tools but also a culmination of their educational journey.
What You'll Learn
1. Analyse a company's market and competitors and identify key challenges and opportunities.
2. Create an integrated digital marketing plan, strategically connecting the different digital marketing functions to effectively address identified problems.
3. Apply digital marketing knowledge and skills in a practical setting, showcasing their ability to develop innovative solutions to real business problems.
4. Showcase their expertise, creativity, and problem-solving capabilities in the dynamic digital marketing landscape.
Entry Requirements
Participants should have at least 2 years of working experience.