Advanced Business-to-Business Sales Strategies: Winning in the Digital Age (Synchronous E-Learning)
About This Course
Unlock the secrets to mastering the business-to-business (B2B) sales landscape with this dynamic course designed for sales professionals eager to enhance their skills and drive remarkable growth. Participants will dive into emerging trends like content marketing, artificial intelligence, and gap selling. The course provides practical frameworks and effective strategies to streamline the sales process, engage savvy buyers, and close deals efficiently. By the end, participants will be equipped with a comprehensive toolkit to not only meet but exceed their sales targets in this competitive digital environment.
What You'll Learn
• Understand the transformative effect of digital technologies, including content marketing and artificial intelligence, on the business-to-business (B2B) sales environment
• Recognise the shift in buyer behaviour and expectations in the digital era and the necessity for sales strategies to adapt accordingly
• Learn the fundamentals of Gap Selling, a methodology focused on identifying and leveraging market gaps to effectively position solutions that meet unmet customer needs
• Acquire a comprehensive, cutting-edge framework designed to refine and enhance the sales process, from lead generation through to closing deals
Entry Requirements
Participants must ideally have at least 3 years of work experience in financial services or foundational finance/payments industry knowledge.