Advanced Certificate in Generative Artificial Intelligence Apps Design and Prompt Engineering Module 5: Gen AI Apps Design and Prompt Engineering in Sales and Customer Service
About This Course
Module 5 is targeted at sales and customer service professionals, equipping them with the skills to design and deploy Gen AI-powered tools tailored for sales and customer service functions. Through hands-on exercises and guided instructions, participants will explore the full lifecycle of integrating Gen AI into sales and customer service processes to enhance productivity, customer engagement, and overall service quality.
By the end of the module, participants will gain a solid understanding of how Gen AI can transform sales and customer service practices by referencing the latest International Organisation for Standardisation (ISO) standards and guidelines. They will also have built and customised their own AI applications, aligned with their organisation’s specific needs. Participants will leave with practical skills and a clear understanding of how to deploy Gen AI solutions effectively within sales and customer service departments, alongside with strategies to address potential risks and regulatory considerations.
What You'll Learn
• Understand how Gen AI can enhance sales and customer service functions by improving efficiency, engagement, and responsiveness
• Create and deploy custom AI-powered sales and customer service tools without coding expertise
• Apply prompt engineering techniques to design effective AI applications for sales and customer service scenarios
• Identify and mitigate risks and ethical concerns related to Gen AI in customer-facing roles
• Gain practical knowledge to deploy and scale Gen AI solutions within sales and customer service workflows for maximum impact
Entry Requirements
A tertiary education or diploma with at least three years of relevant work experience.