Advanced Certificate in Generative Artificial Intelligence Apps Design and Prompt Engineering Module 6: Gen AI Apps Design and Prompt Engineering in Marketing and Communications (Synchronous E-Learning)
About This Course
Module 6 is designed for marketing and communications professionals, equipping them with the skills to create and deploy Gen AI-powered tools tailored to marketing and communications functions. Through hands-on exercises and guided instruction, participants will explore the full lifecycle of integrating Gen AI into marketing and communications to enhance productivity, audience engagement, and overall campaign effectiveness.
By the end of the module, participants will have acquired a deep understanding of how Gen AI can reshape marketing and communications practices, guided by the latest International Organisation for Standardisation (ISO) standards and guidelines. They will also have built and customised their own AI applications, aligned with their organisation’s specific needs. Participants will gain practical skills and achieve a clearer understanding of how to deploy Gen AI solutions effectively within marketing and communications, alongside strategies to address potential risks and ethical considerations.
What You'll Learn
• Understand how Gen AI can enhance marketing and communications by improving efficiency, content personalisation, and audience engagement
• Create and deploy custom AI-powered marketing and communications tools without coding expertise
• Apply prompt engineering techniques to design effective AI applications for marketing and communication scenarios
• Identify and mitigate risks and ethical concerns related to Gen AI in customer-facing roles
• Gain practical knowledge to deploy and scale Gen AI solutions within marketing and communications workflows for maximum impact
Entry Requirements
A tertiary education or diploma with at least three years of relevant work experience.