Account Management for Growth
About This Course
This comprehensive course equips professionals with essential skills to excel in strategic account management and drive business growth through enhanced customer relationships.
Learn how to develop and implement effective account management plans that align with your organization's objectives and key performance indicators. Master the creation of frameworks that enhance customer satisfaction and deliver measurable results.
Discover proven strategies to improve customer service across your organization, utilizing best practices that engage clients and foster long-term loyalty. You will analyze customer trends and evaluate account management effectiveness to optimize performance and identify growth opportunities.
The course provides practical tools for monitoring sales performance and generating detailed reports that drive informed decision-making. You will also learn valuable techniques for building strategic partnerships that consistently deliver increased sales results.
Through hands-on learning activities, you will develop practical plans for customer service improvement, performance enhancement, and partnership development. This course is ideal for account managers, sales professionals, and business leaders seeking to strengthen their client relationships and achieve sustainable growth.
What You'll Learn
You'll learn proven techniques for developing customer service strategies that effectively engage and retain clients while fostering growth. Through practical applications, you'll gain expertise in analysing customer trends and measuring account management effectiveness.
The course teaches you to utilise enterprise-level monitoring tools and oversee sales performance across your organisation's customer accounts. You'll also acquire valuable skills in building and nurturing long-term strategic relationships that drive business growth.
Learning Outcomes:
LO1: Develop organisational objectives and KPIs aligned with business direction to produce an account management plan demonstrating strategic alignment.
LO2: Establish an account management framework and lead critical account management to create a customer satisfaction enhancement plan.
LO3: Develop an organisational customer service strategy using best practices to engage, retain, and grow customers, producing a customer service improvement plan.
LO4: Analyse customer trends and review account management effectiveness to produce a performance improvement report.
LO5: Oversee organisation-wide sales performance using monitoring tools to generate comprehensive sales performance reports.
LO6: Build long-term strategic relationships using client relationship techniques, creating a partnership development plan to drive sales.
Entry Requirements
• 21 years and above
• At least one month work experience in a sales capacity
• Speak, write, listen and read English at a proficiency level not lower than the Workplace Literacy (WPL) Level 6, and at a Workplace Numeracy Level 5
• Diploma or equivalent