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Advanced Certificate in Artificial Intelligence (AI) and Automation for Business Professionals Module 2: Integrating AI and Automation into the Customer Journey

Training Provider: SINGAPORE MANAGEMENT UNIVERSITY
Course Reference: TGS-2025053347
S$600
Original: S$2,000
Save S$1,400

About This Course

This module explores the strategic integration of artificial intelligence (AI) and automation into the entire customer journey. Participants will gain comprehensive insights into using a Customer Relationship Management (CRM) system with integrated AI and automation capabilities to streamline sales and marketing processes and drive conversions at each phase of the customer journey. Through a series of practical examples, case studies, and hands-on exercises, participants will gain knowledge and skills necessary to effectively utilise AI and automation for customer engagement, relationship building, and the optimisation of business outcomes.

What You'll Learn

At the end of the 2-day module, participants will be able to:
• Develop an understanding of a customer journey map and examine the role of artificial intelligence (AI) and automation within the customer journey map
• Employ AI and automation techniques to effectively engage with customers
• Develop and implement a marketing automation campaign utilising AI and automation tools

Entry Requirements

Nil

Course Details

Duration 15 hours
Language English
Training Commitment Part Time
Total Enrolled New course
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Note: To apply for this course, visit the SkillsFuture website or contact the training provider directly.

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