(Micro-Credential) Mastering Infographic Scripts: Content, Design, and Delivery
About This Course
This course will equip participants with the essential skills to create effective infographic scripts, focusing on key components such as the hook, body, and call to action. Emphasising on a platform activation approach, the course will cover script writing in a two-column format and storyboarding, alongside the trinity of voice-over, text, and visuals. Participants will learn to use a communication framework to select the best elements, apply editing techniques like cutting on action and morphing for smooth transitions, and understand audio sync for aligning information with visuals. Additionally, considerations for illustrations, photos, and text will be discussed to ensure clarity and engagement. By the end, participants will be able to produce purposeful and informative infographics that effectively communicate their messages across various media channels.
What You'll Learn
• Identify and define key components of a infographic script: hook, body, and call to action.
• Tailor content length for different media platforms (channel activation).
• Analyse the purpose of infographics for specific audiences.
• Select and apply appropriate narrative formats for various platforms.
• Utilise two-column format for script writing.
• Conduct Visual research for message alignment.
• Create storyboarding techniques to visualize ideas.
• Balance voice-over, text, and visuals for effective delivery.
• Implement editing techniques for smooth transitions.
• Design for multiple ratio medium
Entry Requirements
At least 1 year work experience in media/advertising/digital marketing or related areas as well a Diploma or higher qualification from a local public sector educational institution (PSEI) in media and related field