(Micro-Credential) Motion Design Fundamentals

About This Course

The Motion Design Fundamentals course grounds participants in core motion theories like synesthesia, wave motion, and looping, establishing a strong theoretical framework that underpins effective motion design. These principles help participants understand the essence of motion graphics and prepare them to approach the production process methodically—from pre-planning through to execution. By focusing on how theory and communication strategies intersect, the course enables participants to create graphics that not only look visually compelling but are also tailored to convey specific messages effectively to target audiences.

In addition to theoretical grounding, the course provides extensive, hands-on training with Adobe After Effects. Participants learn to navigate the After Effects workspace, mastering keyframe animation, layer blend modes, and techniques for integrating graphics from Adobe Illustrator and Photoshop. Through this technical training, students develop the skills needed to produce professional-quality motion graphics, a crucial asset as companies increasingly rely on in-house media teams to meet the rising demand for digital marketing content, ad campaigns, and explainer videos.

To streamline workflow, the course also incorporates Generative AI tools within After Effects, equipping students to accelerate repetitive tasks and automate graphic creation within After Effects. Together, these elements ensure that participants complete the course with a well-rounded skill set, ready to produce impactful motion design in real-world applications.