WSQ AI-Powered Digital Content Creation (SF) (Synchronous & Asynchronous ELearning)
About This Course
This module equips learners with the foundational knowledge and practical skills to design and produce high-impact digital marketing content using free AI tools. Focusing on two key areas video creation and landing page design. The module guides learners through the process of developing content that supports a conversational, full-funnel marketing campaign.
Learners will explore how to use platforms such as Veed.io for scripting and producing short-form promotional videos and Wix ADI (Artificial Design Intelligence) to build responsive, campaign-specific landing pages. Additionally, they will learn how to create supporting visual and print assets (e.g., social graphics, brochures) and generate audio snippets to engage audiences at various funnel stages (awareness, engagement, and conversion).
Upon completing this module, learners will be able to use free AI tools to create promotional videos, design conversion-optimized landing pages, produce branded supporting assets, and assemble a fully integrated, AI-powered marketing content bundle tailored to a specific sales campaign
What You'll Learn
1. Foundations of Full-Funnel Conversational Marketing Content
2. AI Video Creation for Awareness and Engagement
3. Visual and Print Asset Design Using AI
4. AI Landing Page Design for Conversion
Learning Outcomes
Knowledge Statements
1. Explain the structure and purpose of full-funnel conversational marketing, including how different types of digital content support awareness, engagement, and conversion.
2. Identify and compare the core features of free AI tools (e.g., Veed.io, Wix, Canva) used for video production, landing page design, and visual asset creation.
3. Describe the essential elements of high-performing video content and landing pages, including scripting, storytelling, calls-to-action, visual hierarchy, and mobile responsiveness.
Skills Statements
1. Apply AI video tools (e.g., Veed.io) to plan, script, edit, and produce a campaign-aligned promotional video.
2. Design and create branded visual content and print assets (e.g., thumbnails, social posts, brochures) using Canva and AI-powered design tools.
3. Build and customize a campaign landing page using Wix ADI, embedding multimedia content and optimizing layout for lead conversion.
4. Integrate multiple content formats such as video, audio, print, web into a cohesive, funnel-based marketing package aligned to a specific sales goal.
Entry Requirements
Academic: Minimum one credit in N Level or its equivalent
English Proficiency – Minimum IELTS 5.5 or its equivalent