Advanced Certificate in Competitive Sales and Marketing Module 1: Sales & Marketing in the 21st Century - Impact of Technology and Customer Journey in the Digital Era
Training Provider: SINGAPORE MANAGEMENT UNIVERSITY
Course Reference: TGS-2025056085
S$800
Original: S$1,600
Save S$800
About This Course
Sales and marketing have rapidly evolved in the last decade. This module provides an overview of digital marketing trends and strategies that are critical to the success of modern businesses today. Learn how to create marketing plans for digital and ad assets, as well as other key digital marketing know-how.
What You'll Learn
At the end of the 2-day module, participants will be able to:
• Getting heard in a very crowded space
• Learn how to create better value proposition alignment
• Gain an overview of marketing assets for holistic marketing
• Build a customer journey using storyboards
• Learn the best digital marketing strategy to acquire, retain and build loyal customers
• Engage in paid advertising
• Understand social media marketing and advertising
• Understand the importance of CRM
• Getting heard in a very crowded space
• Learn how to create better value proposition alignment
• Gain an overview of marketing assets for holistic marketing
• Build a customer journey using storyboards
• Learn the best digital marketing strategy to acquire, retain and build loyal customers
• Engage in paid advertising
• Understand social media marketing and advertising
• Understand the importance of CRM
Entry Requirements
NA
Course Details
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Note: To apply for this course, visit the SkillsFuture website or contact the training provider directly.
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