Advanced Certificate in Competitive Sales and Marketing Module 3: Marketing & Sales to the Chinese Consumer - Strategies & Techniques for Effective Selling
Training Provider: SINGAPORE MANAGEMENT UNIVERSITY
Course Reference: TGS-2025056087
S$800
Original: S$1,600
Save S$800
About This Course
In this module, we take a deeper look into the Chinese technological ecosystem and consumer mindset, along with the unique structure of the Chinese market, to better understand the increasingly diverged digital economy and better position ourselves for the future
What You'll Learn
At the end of the 2-day module, participants will be able to:
• Understand the modern Chinese consumers: Culture, mindset, trends, and their reliance on social media marketing platforms
• Gain insights into the Chinese social media marketing & sales ecosystem and learn how the customer journey looks like
• Discover the latest in WeChat, China’s super app: Overview, communities, sCRM, ads, payment, mini programmes, WeChat Work
• Learn about other essential Chinese platforms: Alibaba, Weibo, Douyin, XiaoHongShu, and more
• Find out what makes a great Chinese marketing campaign: content, placement, formats
• Learn more about Key Opinion Leaders (KOLs): Who are they and why are they important?
• Understand the new digital reality in China and what’s ahead
• Understand the modern Chinese consumers: Culture, mindset, trends, and their reliance on social media marketing platforms
• Gain insights into the Chinese social media marketing & sales ecosystem and learn how the customer journey looks like
• Discover the latest in WeChat, China’s super app: Overview, communities, sCRM, ads, payment, mini programmes, WeChat Work
• Learn about other essential Chinese platforms: Alibaba, Weibo, Douyin, XiaoHongShu, and more
• Find out what makes a great Chinese marketing campaign: content, placement, formats
• Learn more about Key Opinion Leaders (KOLs): Who are they and why are they important?
• Understand the new digital reality in China and what’s ahead
Entry Requirements
NA
Course Details
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Note: To apply for this course, visit the SkillsFuture website or contact the training provider directly.
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