Advanced Generative AI Techniques for Marketing & Sales (SF)
About This Course
In today's rapidly evolving digital landscape, mastering advanced AI tools has become essential for marketing and sales professionals. This intensive two-day course equips participants with practical, hands-on experience using cutting-edge generative AI tools specifically tailored for marketing and sales applications. The program bridges theoretical knowledge with real-world implementation, focusing on how to integrate these powerful technologies into existing workflows for maximum business impact.
By the end of this power-packed course, you will:
• Select the perfect AI models for your specific marketing and sales challenges
• Master advanced prompting techniques that unlock superior market insights
• Create stunning AI-generated content across text, image, and video while preserving your brand voice
• Design personalized customer experiences that drive engagement and conversion
• Build automated marketing and sales workflows with cutting-edge AI agents
• Transform your marketing and sales strategy with AI-powered innovation and problem-solving
• Learn how to use AI-powered presentation and visualization tools for impactful marketing presentations
• Develop ethical frameworks for responsible AI implementation in marketing operations
What You'll Learn
LO1: Evaluate organisation's readiness for emerging technology adoption by understanding technology trends and their applications
LO2: Find sources of information on technology trends and evaluate emerging technologies against business requirements
LO3: Able to evaluate feasibility of different emerging technology (Gen AI) tools for adoption
LO4: Propose suitable technological solutions to meet organisational needs.
LO5: Able to facilitate implementation of specific features and functions of emerging technologies.
Course Outline:
LU1: Technology trends and company readiness
Topic 1: Evaluate company's readiness for new technology adoption
Topic 2: Monitor technology trends and assess potential application in the business
LU2: Evaluate technology trends for adoption
Topic 1: Evaluate emerging technologies against external trends and business requirements.
Topic 2: Find sources of information regarding new and emerging trends and technologies.
LU3: Evaluate different Gen AI tools
Topic 1: Evaluate emerging technologies using relevant criteria to determine feasibility
LU4: Propose suitable Gen AI tools
Topic 1: Make suitable proposal on adopting suitable technological (generative AI) solutions
LU5: Implement new and emerging technologies (Gen AI tools)
Topic 1: New technology implementation features and checklist
Entry Requirements
Applicants should possess a minimum of N / O level education or demonstrate relevant experience in prompt engineering or similar domains.