E-Commerce Campaign Management (ICDL Certification Module: Digital Marketing)
About This Course
• Understand key concepts of digital marketing, including advantages, limitations and planning.
• Understand various web presence options and how to select appropriate keywords for search engine optimisation.
• Recognise different social media platforms, and set up and use common platforms.
• Understand how effective social media management assists in promotion and lead generation.
• Use a social media management service to schedule posts and set up notifications.
• Understand various options for online marketing and advertising, including search engine, e-mail and mobile marketing.
• Understand and use analytics services to monitor and improve campaigns.
What You'll Learn
1.1. Key Concepts
1.2. Planning
2. Web Presence
2.1. Web Presence Options
2.2. Website Considerations
2.3. Search Engine Optimisation
3. Social Media Setup
3.1. Social Media Platforms
3.2. Social Media Accounts
4. Social Media Management
4.1. Social Media Management Services
4.2. Marketing and Promotion Activities
4.3. Engagement, Lead Generation and Sales
5. Online Marketing and Advertising
5.1. Online Advertising
5.2. E-Mail Marketing
5.3. Mobile Marketing
6. Analytics
6.1. Getting Started
6.2. Web Analytics
6.3. Social Media Insights
6.4. E-mail Marketing and Online Advertising Analytics
Entry Requirements
• Be able to operate a personal computer
• Be able to listen and speak English at a proficiency level equivalent to the Employability Skills Workforce Skills Qualifications (ES WSQ) Workplace Literacy (WPL) level 4
• Be able to read and write English at a proficiency level equivalent to ES WSQ WPL level 4
• Be able to manipulate numbers at a proficiency level equivalent to ES WSQ WPN level 4