Basic Digital Marketing (SF) (Synchronous & Asynchronous E-Learning)
Training Provider: TRAINING VISION INSTITUTE PTE. LTD.
Course Reference: TGS-2019504314
S$800
Original: S$1,600
Save S$800
About This Course
Upon completion of this module, the learner is able to select marketing channel
mix that best satisfies target markets, recommending steps to integrate traditional and digital marketing in organization.
What You'll Learn
1. Determine the marketing objectives for various channels in accordance with organisational marketing strategy requirements (K1, A1)
2. Develop marketing plan using traditional and digital marketing (K2, A2)
3. Evaluate the effectiveness and impact of the different marketing technologies and tools used (K3, K4, A3)
4. Determine the suitable technologies and tools to be used in marketing activities on the business (A4)
5. Identify marketing programs best suited to organisation’s product/service offering (K5, A5).
6. Monitor overall sales performance against the tools selected for the marketing mix (K6, K7, A6, A7)
7. Recommend steps to measure the impact of marketing mix (K8, A8)
2. Develop marketing plan using traditional and digital marketing (K2, A2)
3. Evaluate the effectiveness and impact of the different marketing technologies and tools used (K3, K4, A3)
4. Determine the suitable technologies and tools to be used in marketing activities on the business (A4)
5. Identify marketing programs best suited to organisation’s product/service offering (K5, A5).
6. Monitor overall sales performance against the tools selected for the marketing mix (K6, K7, A6, A7)
7. Recommend steps to measure the impact of marketing mix (K8, A8)
Course Details
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Note: To apply for this course, visit the SkillsFuture website or contact the training provider directly.
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