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Advanced Customer Analytics

Training Provider: NATIONAL UNIVERSITY OF SINGAPORE
Course Reference: TGS-2020001440
S$2,700

About This Course

The Advanced Customer Analytics course aims to equip participants on methodologies beyond the foundation topics taught in Customer Analytics and allow organisations to unlock the customer potential, by combining all the data necessary to help predict customer behaviour, enhance offerings, efficient campaign targeting for various customer segments and increase revenue in a holistic manner encompassing all the touchpoints of customer management. The course will provide the overview of recent developments in CRM to understand the sophistication level that can be achieved in this space.

This is a hands-on course that teaches you how to develop various customer targeting tools and strategies to deepen the relationship and methods to use them. Topics will be taught by practical workshops using combination of various software like SPSS statistics, SPSS Modeller, JMP and Excel.

What You'll Learn

• Latest developments in CRM
• Application of Customer Analytics in designing, developing and communicating offer effectively
• Deep Dive in Customer Lifetime Value/ Revenue calculation
• Response and Propensity Modelling for efficient campaign targeting
• Event Triggers and Attrition Modelling for customer retention management

Entry Requirements

Please see course weblink for more information

Course Details

Duration 21 hours
Language English
Training Commitment Full Time
Total Enrolled New course
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Note: To apply for this course, visit the SkillsFuture website or contact the training provider directly.

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