Digital Marketing Bootcamp
About This Course
LO1: Describe the digital marketing landscape and how to do market research to know your customers’ needs.
LO2: Compare digital marketing channels and platforms and determine the best channels for your business based on customer needs and business objectives.
LO3: Compare different types of content and determine the ideal content type and frequency for each channel.
LO4: Develop a marketing plan based on business objectives and customer needs.
LO5: Evaluate effectiveness of marketing campaigns using analytics tools to prove digital ROI and optimise future marketing campaigns.
What You'll Learn
The digital marketing landscape and new marketing paradigm
Market research and knowing your customers online
LU2: Digital Marketing Strategy and Customer Acquisition Channels
Landing page & conversion rate optimisation
E-mail Marketing – best practices & marketing automation
Paid Search – intent-based marketing & exploring Google AdWordsDisplay Advertising – campaign tactics & trends in programmatic buys
Search Engine Optimisation (SEO) – leveraging the search engines
Social Media Marketing – creating engagement & virality
LU3: Content Marketing
Concept of Content Marketing
Types of Content
LU4: Developing Marketing Plans
Goal setting and objectives
Customer journey mapping
LU5: KPIs and Measurements
Web & digital marketing measurement model
Analytics tools and basics of data analytics
Proving digital ROI
Entry Requirements
- 21 years and above
- At least one month work experience in digital marketing
- Speak, write, listen and read English at a proficiency level not lower than the Workplace Literacy (WPL) Level 6, and at a Workplace Numeracy Level 5
- At least a diploma or equivalent