Digital Marketing: Social Media and User Content (BIZ-SMUC) (Synchronous e-learning)
Training Provider: NATIONAL UNIVERSITY OF SINGAPORE
Course Reference: TGS-2020503353
S$285
Original: S$950
Save S$665
About This Course
Much of the online content about products and services is no longer controllable by the product owners but is instead, created by billions of consumers around the world. This creates both challenges and opportunities for marketers.
In this course, we will compare earned media with owned media and paid media, the differences between online and offline word of mouth, brand equity and how it is affected by growing quantities of user generated content. We will also discuss how content generated by online users might be biased. Finally, we will discuss how managers can incentivise consumers to produce meaningful and impactful online content.
What You'll Learn
"Much of the online content about products and services is no longer controllable by the product owners but is instead, created by billions of consumers around the world. This creates both challenges and opportunities for marketers.
In this course, we will compare earned media with owned media and paid media, the differences between online and offline word of mouth, brand equity and how it is affected by growing quantities of user generated content. We will also discuss how content generated by online users might be biased. Finally, we will discuss how managers can incentivise consumers to produce meaningful and impactful online content. "
In this course, we will compare earned media with owned media and paid media, the differences between online and offline word of mouth, brand equity and how it is affected by growing quantities of user generated content. We will also discuss how content generated by online users might be biased. Finally, we will discuss how managers can incentivise consumers to produce meaningful and impactful online content. "
Course Details
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Note: To apply for this course, visit the SkillsFuture website or contact the training provider directly.
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