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Digital Marketing: Optimising Digital ROI

Training Provider: NATIONAL UNIVERSITY OF SINGAPORE
Course Reference: TGS-2021002265
S$285
Original: S$950
Save S$665

About This Course

As businesses around the world digitalise, professionals at all career stages need to learn, and be updated with the latest innovative tools and techniques in digital marketing.

This course aims to provide participants with the analytical and quantitative tools required to make profit-maximizing digital marketing decisions across a variety of industries. Specific topics will include online marketing metrics (CTR, CPM, Conversion, etc.), regression analytics, digital experiments, models for estimating return of investment, attribution models, and methods for allocating marketing resources across online media.

What You'll Learn

As businesses around the world digitalise, professionals at all career stages need to learn, and be updated with the latest innovative tools and techniques in digital marketing.

This course aims to provide participants with the analytical and quantitative tools required to make profit-maximizing digital marketing decisions across a variety of industries. Specific topics will include online marketing metrics (CTR, CPM, Conversion, etc.), regression analytics, digital experiments, models for estimating return of investment, attribution models, and methods for allocating marketing resources across online media.

Entry Requirements

No minimum requirements. But the student should be comfortable with using basic functions of Excel: reading files, addition, subtraction, multiplication and division.

Course Details

Duration 7 hours
Language English
Training Commitment Not specified
Total Enrolled 252 students
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Note: To apply for this course, visit the SkillsFuture website or contact the training provider directly.

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