Generative AI in Digital Marketing: Social Media and User Content
Training Provider: NATIONAL UNIVERSITY OF SINGAPORE
Course Reference: TGS-2021002810
S$285
Original: S$950
Save S$665
About This Course
• Earned media vs owned media vs paid media
• The differences between online and offline word-of-mouth
• The impact of user-generated content on brand equity
• The framework of content marketing
What You'll Learn
Using Generative Artificial Intelligence (AI) to Overcome Challenges in Managing Online Content
In today's digital landscape, online content about products and services is no longer solely controlled by the product owners but is increasingly shaped by billions of consumers worldwide. This paradigm shift presents both challenges and opportunities for marketers. Using AI-driven content management, businesses can elevate their digital presence, engage their audience more effectively, and drive meaningful business outcomes.
This course delves into the interplay between earned media, owned media, and paid media, exploring the nuances that distinguish online and offline word-of-mouth dynamics. We will examine brand equity and how it is impacted by the ever-growing volume of user-generated content. Additionally, we will analyse the potential biases inherent in content created by online users and explore strategies for incentivising consumers to make meaningful and impactful online contributions.
You will gain insights and practical techniques to navigate the complexities of online content management using Generative AI, empowering you to harness the power of this transformative technology and stay ahead in the digital arena.
In today's digital landscape, online content about products and services is no longer solely controlled by the product owners but is increasingly shaped by billions of consumers worldwide. This paradigm shift presents both challenges and opportunities for marketers. Using AI-driven content management, businesses can elevate their digital presence, engage their audience more effectively, and drive meaningful business outcomes.
This course delves into the interplay between earned media, owned media, and paid media, exploring the nuances that distinguish online and offline word-of-mouth dynamics. We will examine brand equity and how it is impacted by the ever-growing volume of user-generated content. Additionally, we will analyse the potential biases inherent in content created by online users and explore strategies for incentivising consumers to make meaningful and impactful online contributions.
You will gain insights and practical techniques to navigate the complexities of online content management using Generative AI, empowering you to harness the power of this transformative technology and stay ahead in the digital arena.
Entry Requirements
This course assumes a basic level of comfort with Microsoft Excel. Participants should be able to import data, sort it, and perform simple functions such as addition, multiplication, division, and creating tables. Participants will be required to bring laptops to class, and to analyze data in class using Excel. All analysis in this course will be done using Excel.
Course Details
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Note: To apply for this course, visit the SkillsFuture website or contact the training provider directly.
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