WSQ Strategic Digital Marketing

About This Course

Digital marketing has become an integral component of marketing. In order for businesses to effectively scale their reach and sales, digital marketing capabilities must be developed.

However, most people do not have a comprehensive understanding of digital marketing, much less an understanding of the strategies behind effective digital marketing, even though it features heavily in our everyday lives nowadays.

Due to this lack of knowledge and abilities, many companies end up running ineffective digital marketing campaigns.

The WSQ Strategic Digital Marketing course is designed to equip learners with a strong foundational understanding of the relations between the various elements of digital marketing.

The course will focus more on the strategic thinking behind your marketing efforts and explore actual situations encountered by the learners to help them with practical implementation of their plans.

On top of this, this course will also give you better insights on:

1. What are the latest digital marketing trends you can leverage on;

2. What are consumer’s online behavior you need to know;

3. How to pinpoint your ideal customers;

4. How you should connect with different groups of customers; and

5. How to evaluate and optimise your digital marketing funnel.