TikTok Ecommerce Marketing
About This Course
Singapore's e-commerce sector has experienced exponential growth, fueled by a high internet penetration rate and a population proficient in digital technologies. The retail landscape is progressively moving online, with consumers demanding smooth, engaging shopping experiences. Moreover, traditional brick-and-mortar retailers are shifting to online models to reach a wider audience.
This course aims to equip learners with the necessary knowledge and skills for e-commerce strategies, including setting up a TikTok shop, comprehending the legal requirements and guidelines for establishing an e-commerce shop, developing an online store marketing plan, and establishing metrics to evaluate technical and user experiences.
What You'll Learn
1. Establish the core strategies of e-commerce campaign management within the TikTok environment.
2. Administer activities across mobile, online, and social media platforms to ensure integrated and cohesive digital marketing campaigns.
3. Identify TikTok's customer segments and select suitable digital platforms for targeted outreach, with pre-campaign testing to align marketing messages
4. Determine the tactics for planning, executing, and managing e-commerce campaigns and campaign budgets to optimize performance and achieve desired outcomes.
5. Construct campaign messages that align with TikTok user activity to maximize effectiveness.
6. Evaluate customer satisfaction and sales data to gauge campaign effectiveness using appropriate evaluation tools and methods.
7. Establish collaboration with influencers and content creators to enhance sales opportunities and boost growth.
Entry Requirements
Aged 21 years old and above
Minimum 1 GCE ‘O’ level credit
Employability Skills System (ESS) Workplace Literacy and Numeracy Level (WPLN) Level 4
Able to perform basic Microsoft Office functions on the computer