Digital Marketing Measurement and Analytics
About This Course
Learners will be able to:
LO1. Recognize a variety of digital marketing and web analytics tools available today
LO2. Identify the role that digital marketing analytics plays in conjunction with web analytics
LO3. Outline how different marketing analytics tools are used for understanding the online marketplace
LO4. Apply digital marketing analytics tools to capture key metrics of performance for a given marketing campaign
LO5. Review marketing campaign data across multiple channels to optimize marketing strategies for optimal performance and ROI.
LO6. Analyze the efficiency of a given marketing campaign in obtaining optimal ROI
LO7. Recommend ROI optimization strategies for a given marketing campaign based on marketing campaign data and performance analysis
What You'll Learn
Learners who successfully complete this course will be able to explain the customer journey through the sales funnel and explain, analyse and use data generated by analytics technologies to manage and refine a marketing campaign. They will be able to define data, customise how it is viewed, monitor and evaluate progress, and provide advice on how to optimise success.
Entry Requirements
• Aged 21 and above;
• Have minimum GCE “N”, “O” or “A” Level / NITEC or a diploma qualification and minimum 1 year of working experience; and
• Have an English language proficiency equivalent of higher of any of the following - GCSE N/O Levels pass in English / WPLN Level 5 / IELTS 5.5 / TOEFL (internet based total) 46-59.