Google Ads Search Advertising
About This Course
● Translate a vision for online marketing into a coherent digital marketing strategy
● Develop a Google Search strategy with wider company marketing plans
● Analyse competition to identify appropriate keywords and make ads relevant with search ad extensions
● Set effective performance metrics and controls to optimize PPC strategies to reach more new and existing customers
● Generate a plan to increase leads, sales or web traffic using Google Search
● Leverage on third party management software and technologies to ensure search marketing plan is aligned with digital marketing budget
What You'll Learn
Entry Requirements
• 21 years and above.
• Possess minimally a ‘N’ Level and/or listen, speak, read, and write English at a proficiency level equivalent to Employability Skills System Workplace Literacy (WPL) Level 5.
• Use numeracy skills equivalent to the Employability Skills System Workplace Numeracy (WPN) Level 5.
• Possess basic computer literacy, including navigating a personal computer operating system and internet skills.
• Minimum 1 year of working experience and/or have some practical knowledge of advertising.